Q: With the arrival of these technologies, what shifts are we seeing in the global content ops of different companies, and how is this affecting or even improving their strategy and process agility?
The structure of content ops is changing quite quickly. In fact, I would say it’s changing more quickly than ever. This is partly due to the economy, which is posing a number of financial and operational challenges to many companies but, at the same time, it’s also driven by this willingness and trends to leverage data more than ever. When I say data, I mean specifically in the localization and the content-operation space. This is resulting in content-creation becoming more data-driven than ever before. Today, content is data, and that data is actually feeding all the engines from AI machine-learning engines and machine-translation engines. All of this is affecting and changing how people in localization and content operations work, but also the tools and processes that they use.
Q: Are most enterprise-level companies well versed in the benefits of localization in terms of their global strategy, or do we still have some way to go for them to realize the true impact that localization can have?
We still have some way to go, and perhaps even a long way to go for some of them. It actually depends on the industry. There are industries that are really fast to adopt new approaches and new technology, such as technology providers, or the travel industry, for example, and others which are much more conservative or perhaps even lazy. The latter are considering adopting certain technology, globalization strategies, and localization and content operations in a much slower way. Life sciences, finance, legal industries… All of these industries are considering making the changes that are necessary, but in a much more reactive manner and in a less proactive way. For these companies in these industries, I would say that probably there is still quite a long way to go