Introducing Language Guard: AI that catches what others miss
Today’s global brands are under more pressure than ever to get language right — not just technically, but tonally. A single poorly phrased sentence can damage your reputation, alienate audiences, or derail a campaign.
That’s why we’re launching Language Guard: a new real-time safeguard built into XTM Cloud that proactively flags harmful, offensive, or culturally insensitive language across 90+ languages.
Built for the brands that can’t afford to get it wrong
Your brand voice is more than words on a page. It reflects who you are, what you stand for, and how you show up in every market.
But in high-pressure localization workflows, harmful or biased language can easily slip through, especially when teams are working fast across multiple languages and markets.
Language Guard was designed to give those teams peace of mind. Whether you’re translating regulated content, customer-facing copy, or internal comms, it ensures tone, professionalism, and inclusivity aren’t left to chance.
This isn’t just a QA tool — it’s your frontline defense for your brand integrity.
Ideal for QA leads, localization managers, and enterprise stakeholders, Language Guard supports the people who are responsible for protecting your voice at scale. And gives them the tools to do it with speed and confidence.
Language Guard in action
Here’s how Language Guard works behind the scenes to keep your content safe:
- Real-time detection: Flags harmful or non-inclusive language before content goes live
- Context-aware analysis: Goes beyond keyword filtering by evaluating phrasing in full context
- Localized intelligence: Tailored checks for 90+ languages, sensitive to cultural nuances
- Seamless QA integration: Fits into your QA workflows without disruption
- Built-in guidance for linguists: Highlights issues and suggests improvements
A word from our Chief Product Officer
Maria Psaltaki, Chief Product Officer at XTM International, shared her thoughts on why Language Guard is such an important milestone for the platform and the industry:
“Localization has always played a critical role in helping brands connect with customers, but the stakes are higher now. Customers expect language to be inclusive, respectful, and aligned with their values—no matter where they are in the world.
With Language Guard, we’re giving teams the power to scale that responsibility. It’s not just about catching offensive terms — it’s about making tone and inclusion a measurable part of your QA process. This is about brand safety, yes, but also brand trust.”
“It’s about making tone and inclusive language a measurable part of your QA process.”
Available now
Language Guard is now live in XTM Cloud and ready for use.
For enterprise customers, it’s included as part of the Advanced AI Pack, bringing an extra layer of protection to high-stakes content workflows.
For business and team customers, Language Guard is available as an optional add-on.
Whether you’re expanding into new markets or reinforcing quality controls in existing ones, Language Guard helps you protect what matters most: your voice, your values, and your reputation.
