Webinar Recap: Localization Predictions for 2024
Webinar Recap: Localization Predictions for 2024 illustration
Aleix Gwilliam
AuthorAleix Gwilliam
Reading time 2 minutes


Due to the localization industry’s ever-evolving nature, shaped no doubt by the many technological advancements that appear on a regular basis, global shifts, and lessons learned from previous years, staying ahead of the game with the latest trends is a huge advantage. 

As we step into 2024, it’s crucial for businesses to have an in-depth understanding of where their industry is going, so what better way to do that than by learning from the experts?

Our webinar ‘Localization Predictions for 2024’ featured a panel of leading voices in the industry, including Véronique Özkaya, Bruno Herrmann, Anne-Maj van der Meer (TAUS), and Ian Evans (XTM), who joined XTM VP of Customer Office Alex Zekakis to do a deep dive on what they expect to see in the industry in 2024 and beyond.

Hot topics for 2024

There are many areas of interest concerning global businesses when it comes to localization and what are the latest trends, but unsurprisingly none of them greater than AI.

After the breakout that we saw in 2023, AI or GenerativeAI has taken the industry by storm and revolutionized all existing processes. In the webinar, our panel discussed the implementation of AI, the consequences of its implementation, and what is holding some companies back when it comes to doing so.

“Fear of AI” – a concept being debunked

The consensus among the panelists was that adaptation to GenAI is now imperative for all businesses that are striving towards improved efficiency. The concept “Fear of AI” has been widespread within the language sphere, as linguists and translators have voiced their fears about their services being replaced by artificial intelligence

This notion was dismissed by our panelists, although they did highlight the importance of adapting to the arrival of new technologies and that traditional linguist and translator roles will undoubtedly incorporate AI moving forward as part of their tools.

Language Data making a big leap

Bruno Herrmann heavily emphasized that the creation of strategic language data is gaining prominence on the client side. Linked to the imperative of training AI with accurate data, organizations in diverse sectors, from e-commerce to life sciences, recognize the value of content assets for recycling. Language services are increasingly viewed as integral to the content supply chain, reflecting a growing trend outlined in a 2015 presentation, now essential for meeting key client requirements in 2024.

You can take a sneak peek at the topics covered in this webinar in the video below or register to watch the full session in complete detail by clicking the button below.

Would you like to learn more about advanced AI-based localization technology?