XTM International Expands Executive Leadership to Propel Innovation, Customer Success, and Global Growth
London, December 5, 2024
This strengthened executive team is set to accelerate research and development, foster innovation, and enhance market leadership. With a clear focus on delivering increased value to its global customer base, XTM aims to solidify its position at the forefront of the translation technology industry.
Maria Psaltaki, a distinguished and award-winning product leader, has been appointed Chief Product Officer at XTM. In this role, she will drive the evolution of XTM’s platform strategy, with a sharp focus on innovation and scaling AI-powered solutions to meet complex business demands. Psaltaki is committed to advancing responsible AI practices, ensuring that XTM’s technology delivers measurable value while upholding transparency, data security, and seamless user customization.
Under Psaltaki’s leadership, XTM will further integrate strategic acquisitions—XTRF, Rigi, and Locale—into a unified, intuitive platform delivering AI-powered efficiencies and enhanced integrations, helping customers increase localization velocity. This cohesive approach will empower customers to streamline operations and reach global growth goals.
Miriam Weidner has joined XTM as Chief Marketing Officer, bringing over 15 years of experience leading high-impact B2B SaaS marketing initiatives. Weidner will be instrumental in rebuilding XTM’s marketing strategy, aligning the Marketing, Sales, and Product teams to drive cohesive go-to-market (GTM) execution, alongside XTM ecosystem partners. Her leadership will be pivotal in elevating the brand’s reputation and communicating XTM platform value to global customers. Weidner will ensure XTM is recognized as the premier choice for localization and translation, advancing the company’s position in the market and fostering stronger customer connections worldwide.
Alex Zekakis has been promoted to Chief Customer Officer in recognition of his exceptional leadership in transforming XTM’s global support organization and championing AI-powered service innovation. His efforts have enhanced service level agreements, introduced a closed-loop feedback system, and aligned support insights with product and implementation strategies—all driving XTM’s mission to deliver superior service and elevate customer satisfaction. In his expanded role, Zekakis will lead initiatives to ensure seamless implementation, proactive delivery, and a customer-centric approach that evolves with client needs.
A recognized leader in IT and innovation—named an Exceptional Talent in IT by Tech Nation UK—Balter brings a wealth of expertise in driving business growth, scaling high-performance teams, and delivering transformative solutions. As CTO, Eugene Balter will spearhead the strategic adoption of advanced AI tools to enhance productivity, streamline operations, and ensure peak performance across XTM’s engineering teams. He will drive processes to accelerate product development and delivery, ensuring XTM stays ahead in the competitive localization technology market.
With a commitment to fostering collaboration and a customer-first mindset, Balter’s vision will guide XTM’s engineering teams in developing impactful solutions that exceed user expectations and set new standards for the industry. His appointment underscores XTM’s dedication to innovation, operational excellence, and delivering unparalleled value to its global customer base.
The appointments position XTM to lead the market by delivering innovative, AI-forward solutions within a unified platform,” said Ian Evans, CEO of XTM. “Their contributions will accelerate product innovation, enhance customer experience, and build a Brand identity to accurately express the value XTM delivers to our customers. Together, they will help XTM scale while offering a platform necessary for global success in today’s fast-evolving marketplace.”
Ian Evans
CEO of XTM International
About XTM International
XTM International empowers enterprises to expand into global markets faster by streamlining and fully automating localization processes through its suite of solutions: XTM Cloud, XTRF, and Rigi. The combination of these tools provides a fully integrated and complete translation platform that helps companies reach their global customers more quickly and effectively while boosting their bottom line. Powered by cutting-edge AI technology and supporting over 220 languages and more than 40 out-of-the-box integrations, XTM’s translation platform delivers the future of localization to more than 25,000 unique active users worldwide.