XTM International Taps Seasoned SaaS Veteran to Supercharge Growth

AuthorMiriam Weidner

XTM International Taps Seasoned SaaS Veteran to Supercharge Growth

Date: London, February 26, 2025

XTM International, a global leader in AI-driven localization technology, today announced the appointment of Nico Beukes as Chief Revenue Officer (CRO). This strategic hire follows XTM’s recent acquisition of Transifex, an innovative SaaS-based Localization & Translation Management Platform, underscoring the company’s commitment to delivering cutting-edge, AI-powered localization solutions within the XTM platform.

Beukes takes a key role on the executive team, focusing on accelerating global growth and enhancing customer success. His extensive experience and proven success scaling global technology businesses aligns with XTM’s mission to provide intelligent, efficient, and scalable localization solutions for organizations of all sizes.

“I have firsthand experience of how a lack of localization can stifle growth and momentum. What attracted me to XTM is how it’s harnessing the power of AI across a wide variety of customer use cases,” said Beukes. “At XTM, we empower customers to break language barriers, accelerate global growth, and deliver seamless multilingual experiences. This is critical for any organization needing to drive success in new international markets.”

Before joining XTM, Beukes held several key positions at Yext, a global digital experience platform. In May 2022, he was appointed Managing Director of International Markets, where he was responsible for overseeing operations and driving growth across Yext’s global markets. Prior to this role, Nico served as Managing Director for Northern Europe, focusing on expanding Yext’s presence and fostering client relationships in the region. He has also held leadership roles for Oracle and SAP and was an Advisory Board Member for CoreMedia.

“Nico’s expertise, leadership capacity, and passion for AI-driven solutions make him an invaluable addition to our executive team,” said Ian Evans, XTM CEO. “We are committed to delivering business-ready AI value within powerfully integrated and seamless localization process automation. Nico’s appointment further expands our capacity to provide this value, helping customers drive global growth for customers at speed and scale.”

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For press enquiries email mweidner@xtm-intl.com

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