Marketing Automation Specialist

The Marketing Automation Specialist is a key member of the XTM Marketing Team, responsible for XTM’s marketing automation program and processes. Responsibilities will include, but may not be limited to, building and sending one-off emails, building nurture programs, landing page and form creation, list management, reporting on results, etc.

What you will do:

  • Create, execute, test, and optimize marketing automation programs, with a focus on email marketing campaigns and lead nurturing campaigns
  • Own and oversee database management – segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  • Ensure excellent email campaign performance and engagement; drive A/B testing strategy
  • Communicate campaign results, both written and verbal, to marketing team and other internal stakeholders.
  • Discover opportunities to optimize conversion points across the marketing and sales funnel
  • Build and manage lead forms, including website integration
  • Manage the lead funnel


  • 1-3+ years of professional experience in marketing – digital marketing, email marketing, and/or demand marketing
  • Experience with marketing automation platforms; HubSpot experience strongly preferred
  • Experience with email marketing campaign management
  • Excellent problem-solving and project prioritization skills
  • HTML and CSS coding experience preferred
  • Experience with GDPR and clear understanding of data governance standards

What we offer:

  • B2B contract
  • Access to e-learning platform
  • Training program
  • Individual development plans
  • You can choose to work remotely, at the office, or a mix between both (once the global pandemic is over, you will still be able to work from home for up to 2 days a week)
  • Benefits: private healthcare, Multisport card, English lessons with native speakers

Marketing Automation Specialist

  • Location: Poznań, Poland
  • Department: Marketing
  • Employment type Full time contractor
  • Minimum experience:  
  • Deadline: Ongoing

XTM International is a leading software development company with an impressive list of customers around the globe. Join our team and drive innovation that matters.

If you have any questions, drop us a line at or +48 61 654 91 54