Localization for E-commerce and Retail Companies

For global e-commerce and retail success, localization is crucial. Localization goes beyond mere translation. It adapts product details, marketing assets, and user experiences to diverse cultural contexts. This tailored approach builds a brand’s authenticity, strengthens connections with its customers, and boosts engagement, trust, and satisfaction across various markets.

A Translation Management System (TMS) is therefore crucial to any successful e-commerce and retail company’s localization program. It ensures accurate and consistent multilingual content, centralizes translations with a single source of truth to maintain a brand image in all markets, streamlines processes, and supports compliance with regional regulations. This in turn enhances efficiency, accelerates content publication, and enables businesses to connect authentically with diverse global audiences.

Benefits of localization for software and technology companies

Global Market Reach
Localization enables e-commerce and retail businesses to break language barriers, and effectively reach and engage a wider audience in diverse markets.
Cultural Relevance
Tailoring content to local cultures ensures that products and marketing materials resonate with customers, fostering a deeper connection and understanding, leading to higher conversion rates.
Increased Trust and Credibility
Adapting to local languages and customs without linguistic mistakes builds trust with consumers, as it demonstrates a commitment to understanding and meeting their specific needs and preferences.
SEO Optimization
Localization positively impacts search engine rankings by incorporating region-specific keywords and trends, boosting visibility, and attracting organic traffic from local search queries.
Brand Consistency
By centralizing all language assets, companies can ensure that their voice and tone are used consistently in all their global markets, and that their brand image remains the same in all countries.
Competitive Advantage
An efficient and well-equipped localization program enables companies to localize their existing content faster and land more quickly in latent markets, gaining a clear competitive advantage over those who are not as mature.

XTM Cloud features for e-commerce and retail localization

  • Centralized language assets

    XTM Cloud creates a single source of truth for all your language assets, giving you full control over them and ensuring that all your language suppliers are using the correct and most up-to-date versions. This enables consistent terminology in all your languages and enhances brand image across your global markets.

  • Connectivity with CMS and PIM systems

    You can integrate XTM Cloud with your content management system (CMS) like Drupal, WordPress, or PIM systems like Akeneo or Salesforce to streamline your localization workflows. This allows you to manage your localization projects directly from within your content repository, and benefit from automated file import and export, and decreased time between workflow steps.

  • AI Machine Translation Technology

    Leverage XTM’s AI-enhanced translation memory powered by SYSTRAN NFA, which can convert fuzzy matches into exact matches using the power of artificial intelligence, drastically reducing translation turnaround times.

  • Vendor-neutral platform

    Consolidate all your Language Service Providers (LSP) and everyone involved in the localization process on one single platform, boosting communication efficiency and providing a single source of truth thanks to the use of centralized language assets.

  • Business Intelligence Dashboards

    Easily access and interpret data on projects, jobs, steps, costs, metrics, languages, customers, and files, and make smart, data-driven business decisions.


Some of our customers in the e-commerce and retail industry reported the following results after using XTM Cloud


Translation quality increase


Time-to-market decrease


External vendor cost decrease

Want to learn more about how XTM Cloud helps e-commerce and retail companies localize more efficiently?

Read more about how we can craft smart localization strategies for other companies in the industry.

Success Stories

How FARFETCH tripled their localization output using automation

Alex Katsambas
Alex Katsambas
There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”

Alex Katsambas

Senior Head of Localization Services, FARFETCH.

Frequently Asked Questions

Localization goes beyond mere translation, as it involves adapting content to suit specific languages, cultures, and regions. It’s an important strategy to implement for e-commerce and retail companies because it ensures authentic engagement with diverse audiences, maximizes market penetration by aligning with local preferences, and mitigates the risk of misinterpretation or regulatory non-compliance in different regions.

Localization positively impacts conversion rates in e-commerce by tailoring content to resonate with local audiences. Culturally relevant product information, user interfaces, and marketing materials create a personalized and trustworthy shopping experience, increasing the likelihood of customer engagement and successful conversions in diverse markets.

A TMS, like XTM Cloud, centralizes translation assets, streamlines workflows, and ensures consistency, compliance, and quality across projects, consolidating all language suppliers on one platform and reducing overall costs. It also allows companies to have a single source of truth, which results in brand consistency and an improved image across all global markets.

AI technology, whether included in machine translation or in proprietary tools, enhances productivity, efficiency, and accessibility by automating tasks, improving accuracy, and providing valuable insights.

Integrating a TMS with your CMS or PIM automates workflows between both platforms, allowing users to manage projects within the familiar CMS/PIM interface. Once the translated content is ready in the TMS, it’s automatically imported back to the CMS or PIM System ready to be published, saving considerable time and effort.

Ready to learn more about how a TMS can help e-commerce and retail companies go global quicker?

Get in touch with us, and find out more about how localization technology can help you land in new markets faster and gain a competitive advantage without compromising your brand image.