Silicon Valley 2020

19-20 March

2020

Silicon Valley

United States

Pullman San Francisco Bay

223 Twin Dolphin Dr, Redwood City

Tickets

Available

XTM LIVE Agenda

XTM LIVE provides a forum for intense learning and knowledge sharing in a highly motivated atmosphere. Industry insiders and newcomers meet to get the pulse of the localization industry through engaging discussions, riveting presentations and information-packed training sessions.

Read on for details of what's on this year’s agenda at XTM LIVE Silicon Valley 2020! Be sure to check back regularly for details as the program is subject to change.

Thursday, March 19 Friday, March 20
8:15 AM 8:45 AM

Arrival and registration

Opening

8:45 AM 9:00 AM

Welcome to XTM LIVE Silicon Valley

Bob Willans

XTM International

Bob Willans picture

Bob Willans XTM International

Bob is CEO of XTM International Ltd which he co-founded in 2002. He graduated from Cambridge University and has had a varied career, working in South America and as a successful entrepreneur in the IT industry. Building on his experience in the localization industry, he enjoys the varied challenges of growing the company and creating market-leading translation management software.

9:00 AM 9:30 AM

Retooling Localization: How the Language Industry is Gearing up for the Next Decade

Florian Faes

Slator

Florian Faes picture

Florian Faes Slator

Florian is the co-Founder and Managing Director of Slator. Based in Zurich, Florian Faes spent almost a decade Asia before launching Slator in 2015. In Asia, he was with CLS Communication (now Lionbridge) as Head Asia-Pacific and he was part of group management during the trade sale to Lionbridge. Slator is the most up-to-date source of industry news and analysis covering language services and technology. Headquartered in Zurich, Slator runs editorial and research desks in London, Chicago, and Manila and has a presence in Bangkok.

9:30 AM 9:50 AM

The unique challenges of enterprise TMS Migration

Keith Kwak

Cisco Systems

Keith Kwak picture

Keith Kwak Cisco Systems

It’s been a privilege to be working in the localization industry for almost 20 years. I moved to the bay area in 2000 and started off working as a support engineer for an enterprise localization software company. Eventually I worked my way up to support engineer lead and then to enterprise consultant. After gaining much experience consulting in enterprise localization software, I leaped into the next chapter of my career through Cisco. While working for a consolidated localization department in Cisco, I have been managing the localization technology, architecture, and integration. Majority of my role is to manage enterprise localization technology to drive efficiency, maximize cost savings, and accelerate time to market.

9:50 AM 10:10 AM

Redux - 5 Components Shaping The MT process + one more!

Ken Behan

SYSTRAN Software

Ken Behan picture

Ken Behan SYSTRAN Software

Ken Behan is VP of Sales & Marketing for SYSTRAN Software Inc. responsible for defining and implementing the global growth strategy. With 22 years’ experience in the language intelligence industry he's considered a thought leader in Natural Language Processing having held several Senior Executive roles within the industry. A native of Ireland and also a serial entrepreneur as well as business mentor to several Irish Start-ups

10:10 AM 10:30 AM

Our journey to automate multilingual support content

Patrick McLoughlin

Eventbrite

Patrick McLoughlin picture

Patrick McLoughlin Eventbrite

Patrick is Manager of Localization at Eventbrite. He has 20 years’ experience in the language industry. Prior to Eventbrite, he worked at Yahoo! as localization project manager and terminology manager. He holds an MA in Classics from the University of Oxford. He has also taught an MA class on localization as a profession at the Middlebury Institute of International Studies at Monterey.

10:30 AM 11:00 AM

Coffee & network

11:00 AM 11:20 AM

Choosing the right solutions for your Enterprise clients

Cole Wilson

Caterpillar

Cole Wilson picture

Cole Wilson Caterpillar

With over 10 years of experience in the localization industry, Cole has been integral in developing and deploying internationalization technologies, strategy, and enabling processes. As team lead for Caterpillar’s translation services team, Cole’s proven record of success have helped to distinguish him as an expert across the enterprise as well as business partners and peers.

11:20 AM 11:40 AM

Data-Driven, Continuous Localization with XTM and Domo

Joel Sahleen

Domo Inc.

Joel Sahleen picture

Joel Sahleen Domo Inc.

Joel Sahleen is the Globalization Architect at Domo Inc. He has over a decade of experience in the field of internationalization and localization and has contributed to language engineering and business intelligence projects for Adobe and the Wikimedia Foundation. As the technical lead for Domo's globalization team, Joel manages both the internationalization of Domo's platform and the development of Domo's localization infrastructure.

11:40 AM 12:10 PM

Cognitive Linguistic AI and the future of Linguistic Technology

Andrzej Zydroń

XTM International

Andrzej Zydroń picture

Andrzej Zydroń XTM International

Andrzej is one of the leading IT experts on Localization and related Open Standards. Following a career creating localization systems for large enterprises, Andrzej was a co-founder of XTM International and now, as CTO, oversees the technical architecture and product strategy with a strong emphasis on usability and the security of XTM.

12:10 PM 12:30 PM

Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat?

Chris Raulf

Boulder SEO Marketing

Chris Raulf picture

Chris Raulf Boulder SEO Marketing

Chris is the founder of Boulder SEO Marketing. He and his team assist local, national and international clients with all of their search engine optimization, PPC, social media, content marketing and online marketing training and consulting needs. Chris' online marketing, localization, and international background has helped him become a globally recognized multilingual and international SEO expert.

12:30 PM 1:00 PM

An Ecosystem for scalable Global Content Management - Factors to consider?

Lead by Sergey Parievsky • Juniper Networks / Renato Beninatto • Nimdzi Insights LLC / Elizabeth Riley • Vistatec / Luke Hoge • One Hour Translation

Panel discussion

Sergey Parievsky picture

Sergey Parievsky Juniper Networks

Sergey has been involved in globalization for many years, starting back in Moscow, Russia. Since then, he has held many leadership positions for a number of companies in Silicon Valley, California, Currently, he consults on many globalization strategic initiatives, including technology at Juniper Networks. Sergey’s skills and interests in localization include innovations in technology, process and operations management.

Renato Beninatto picture

Renato Beninatto Nimdzi Insights LLC

Renato Beninatto is a business consultant with over 30 years of executive-level experience in the localization industry. He has served on executive teams for some of the industry’s most prominent companies and co-founded Common Sense Advisory. Renato focuses on strategies that drive growth on a global scale. He hosts the Globally Speaking Podcast.

Elizabeth Riley picture

Elizabeth Riley Vistatec

Elizabeth has worked in localization since 2003. She has held various positions with translation and localization service providers from roles in linguistic QA to L10n business development to her current role at Vistatec, focusing on solutions architecture.

Lena Parkinson picture

Luke Hoge One Hour Translation

With over five years of sales experience in the global translation and localization industry, Luke has been supporting his clients in translation automation, NMT training, and other creative ways of bridging the gap between humans and technology in order to help them achieve their goals. He is a trusted consultant to companies including Facebook, Pfizer, Xerox, Ford, The Fossil Group, and Marriott International.

1:00 PM 2:00 PM

Lunch break

2:00 PM 2:20 PM

Answering the Challenge of Complex QA

Yves Savourel

Argos Multilingual

Yves Savourel picture

Yves Savourel Argos Multilingual

Yves Savourel has been involved in the localization industry for the last thirty years; working currently as VP of R&D at Argos Multilingual. His main focus has always been on developing tools and solutions for localization processes. Yves has been involved in the creation of various localization-related standards such as TMX, XLIFF, SRX and ITS. He is also the author of the book “XML Internationalization and Localization” and is currently part of the team working on the open-source Okapi Framework project.

2:20 PM 2:40 PM

XTM RoadMap 2020

Bob Willans, Agnieszka Sommerfeld

XTM International

Bob Willans picture

Bob Willans XTM International

Bob is CEO of XTM International Ltd which he co-founded in 2002. He graduated from Cambridge University and has had a varied career, working in South America and as a successful entrepreneur in the IT industry. Building on his experience in the localization industry, he enjoys the varied challenges of growing the company and creating market-leading translation management software.

Agnieszka Sommerfeld picture

Agnieszka Sommerfeld XTM International

Agnieszka Sommerfeld is the Project Coordinator at XTM International Ltd. Although she holds an MA in Economics, her career progressed into the IT sector. Agnieszka now manages the tasks of the company's development department and spearheads projects to success. Her natural flair for language technology and managerial skills led her and the team to develop XTM Workbench, the translator environment, from the ground up, focusing on the best possible usability and user experience.

2:40 PM 3:10 PM

Is AI the future of localization?

Lead by Alex Zekakis • XTM International / Ken Behan • SYSTRAN Software / Silvia Avary • Juniper Networks / Konstantin Savenkov • Intento, Inc.

Panel discussion

Alex Zekakis picture

Alex Zekakis XTM International

Alex has been in the localization industry for almost ten years now and started off as a localization project manager on the vendor side, on which side he remained until recently. After a few years in the industry he moved onto different roles, initially leading production teams and then started focusing on delivering solutions. He currently holds the role of European Solutions Architect Manager at XTM International.

Ken Behan picture

Ken Behan SYSTRAN Software

Ken Behan is VP of Sales & Marketing for SYSTRAN Software Inc. responsible for defining and implementing the global growth strategy. With 22 years’ experience in the language intelligence industry he's considered a thought leader in Natural Language Processing having held several Senior Executive roles within the industry. A native of Ireland and also a serial entrepreneur as well as business mentor to several Irish Start-ups

Silvia Avary picture

Silvia Avary Juniper Networks

Silvia Avary is Head of Localization at Juniper Networks. She has over 20 years of localization experience working for high-tech companies like Symantec, VeriSign, and NetApp. She is a native of Brazil and has been living in the U.S. for the past 22 years. Silvia has a diverse background, which includes an MBA from SFSU and a degree in Veterinary Medicine. Silvia is also a co-founder and board member of Women in Localization.

Konstantin Savenkov

Konstantin Savenkov Intento, Inc.

Konstantin Savenkov is CEO of Intento, Inc. After earning a PhD in 2008, he led research and development efforts for online content services, then worked as CTO at Zvooq and as a chief operating officer at Bookmate. In 2016, he contributed his experience in artificial intelligence (AI), tech and operations to launch Intento, Inc., where they build tools to discover, evaluate and integrate best-of-breed MT and other cognitive AI services.

3:10 PM 3:40 PM

Coffee & network

3:40 PM 4:00 PM

Content is the New Edge

Allison McDougall

Amplexor

Allison McDougal picture

Allison McDougall Amplexor

Allison is Senior Vice President of Revenue at Amplexor. With more than 20 years of Sales Leadership in the global content space partnering with the Fortune 500, Allison brings a deep understanding (and appreciation!) of the complexities that surround the digital ecosystem. She is passionate about helping clients achieve global growth, while bringing out the best in her teams and molding future leaders. Allison is also an active Women in Localization Board Member, including serving as former Global President.

4:00 PM 4:20 PM

In-context localization for web applications - RIGI

Henk Boxma

Boxma IT/Rigi.io

Henk Boxma picture

Henk Boxma Boxma IT/Rigi.io

As principal internationalization and localization consultant, Henk Boxma provides solutions to his clientele to solve problems that are related to documentation and localization of their products. Henk is hands-on and works together with people in various roles within an organization. One of his specialties is (visual) software localization. Many blue chip companies use his Rigi localization management platform to streamline overall localization processes.

4:20 PM 4:40 PM

Retail Localization: optimizing the self-serve model

Pascale Tremblay • Evelyn Yonhee Kim

Gap Inc.

Pascale Tremblay picture

Pascale Tremblay Gap Inc.

Pascale Tremblay is Sr. Manager of Localization at Gap Inc. and leads all the localization efforts for technologies, digital and marketing. Her travels, adventures and love of languages brought Pascale to this field and she has been working in the localization industry for over 15 years and has gained a wealth of experience building localization programs for Retail, Solar and Technology. Pascale is passionate about process designs and experimentation and is always refining her programs to find the best possible solution. As an industry expert, she is an active member of the localization community in the San Francisco Bay Area.

Evelyn Yonhee Kim picture

Evelyn Yonhee Kim Gap Inc.

As a Technical Localization Project Manager at Gap, Inc., Evelyn focuses on automating workflows and training business partners on best practices. She has 10 years experience in translation, localization, and software engineering. Evelyn earned her MA in Translation and Localization Management from the Middlebury Institute of International Studies at Monterey and is now pursuing her MS in Computer Science from Georgia Tech.

4:40 PM 5:00 PM

The EFI Localization Tech Ecosystem: where interoperability matters

Lena Parkinson

EFI

Lena Parkinson picture

Lena Parkinson EFI

Lena is Director of Localization and User Assistance at EFI, a technology company leading the digital transformation in the printing industry and localizing content in up to 20 languages. Lena and her team built an automated and successful localization program from the ground up in less than 3 years and collaborate very closely with all company’s business units and teams to deliver fast, cost-effective and high-quality translations.

5:00 PM 5:30 PM

You’ve built your Globalization Program Strategy, now you have to sell it internally!

Lead by Antoine Rey • Venga Global / Jenny Reid • Guidewire Software / Anh-Thi Le • RingCentral Inc. / Andrzej Poblocki • Veritas Technologies LLC / Ginger Rosado • Edwards Lifesciences

Panel discussion

Antoine Rey picture

Antoine Rey Venga Global

Antoine Rey, CSMO at Venga Global, started his career in localization in 1997 and has held various technical, sales and management roles in the industry. Antoine’s main area of focus is to consult, develop and implement mature operational and business globalization models with clients across various industries. Antoine is a French native and holds a MSc in Information Technology and a BA in International Business and Communications.

Konstantin Savenkov

Jenny Reid Guidewire Software

Jenny is Globalization Product Manager at Guidewire Software where she acted as product owner to implement tooling for continuous localization and contextual translation, and is now focused on g11n requirements for a new cloud platform. She has worked in many localization roles, including program management, QA testing, linguistic quality management, localization engineering and vendor management.

Anh-Thi Le picture

Anh-Thi Le RingCentral Inc.

Anh-Thi Le is the Sr. Manager of Localization at RingCentral Inc, a leading provider of cloud enterprise unified communication and collaboration solutions. She oversees localization related efforts across all products at RingCentral, including internationalization, localization, and global enablement features. Thi is passionate about helping companies expand their global footprints. Prior to starting the Localization team at RingCentral, Thi helped start global expansion at Netflix, where she was responsible for setting up localization program for connected devices from the ground up. She also held various roles in Internationalization and Localization at PayPal and Adobe.

Andrzej Poblocki picture

Andrzej Poblocki Veritas Technologies LLC

During over 15 years in the globalization industry I held various positions, starting in quality assurance, quickly moving to localization tools and engineering, internationalization engineering, and finally to the architect role where I’m responsible for the globalization systems, processes and integrations, as well as the internationalization architecture of the company’s products.

Ginger Rosado picture

Ginger Rosado Edwards Lifesciences

Ginger has over 15 years of localization experience working both on the client and supplier side of the business. Within her career, Ginger has defined and executed various technology strategies and been essential to key strategic initiatives. Ginger is solutions-focused, driving a large number of efforts focused on increasing quality along with reducing overall time to market.

5:30 PM 5:45 PM

Introduction to Women in Localization

Chiara Fornasero

Women in Localization

Chiara Fonasero picture

Chiara Fornasero WhatsApp

Chiara Fornasero leads the Localization team at WhatsApp, which serves 2 billion users around the world in 60+ languages. She is also the Chapter Manager of the Silicon Valley Chapter of Women in Localization, a nonprofit organization that fosters a global community for the advancement of women and the localization industry through networking, education, career advancement, mentoring and recognition for women’s accomplishments.

5:45 PM 6:00 PM

XTM LIVE Day 1 Wrap up

6:00 PM 8:30 PM

XTM LIVE Networking Event

  • Room 1 Getting Started with XTM Cloud
  • Room 2 Getting Familiar with XTM Cloud
  • Room 3 Mastering XTM Cloud
8:45 AM 9:15 AM

Registration

9:15 AM 10:00 AM

Getting Started: XTM Cloud at a Glance

10:00 AM 10:45 AM

Getting Started: System Configurations

  • Getting started settings (Admin)
  • User Settings- Time Zone / Language
  • My Account - Subscription management / ad hoc users
  • Data - global config for language pairs / Estimates and PO settings
  • Settings - System, License allocations, Workflow, QA checks, LQA
10:45 AM 11:05 AM

Coffee & network

11:05 AM 11:25 AM

Break-out sessions

Session 1: XTM API

Session 2: RIGI

11:30 AM 12:15 PM

Getting Started: Asset Management

  • Translation Memory configuration: import, export, align and manage
  • Terminology configuration: import, export and manage
12:15 PM 1:00 PM

Getting Started: Project Management

  • Project Creation
  • Project Templates
  • Advanced Project Search
  • Workflow Assignment
  • Reviewing and Updating Project Info
  • File Management
  • Dashboards
  • Reporting
1:00 PM 2:00 PM

Lunch break

2:00 PM 3:30 PM

Getting Started: XTM Workbench

  • Setting up translation environment
  • Workbench layout overview: Title bar, Progress bar, Workspace, Docked panel, Top navigation bar
  • Working in Workbench: Navigating within the document, Translation metadata, Terminology, Inline elements, History, Concordance, Comments
  • Other features and segment options (context menu)
  • Interactive Preview, Visual Mode
3:30 PM 3:50 PM

Coffee & network

3:50 PM 4:10 PM

Break-out sessions

Session 1: Harnessing the Power of Automation - IXIASOFT

Session 2: XTM Connect

4:15 PM 5:30 PM

Collaborative Exercise

8:45 AM 9:15 AM

Registration

9:15 AM 10:00 AM

Getting Familiar: XTM Cloud 360

  • Outline of an existing localization program in XTM Cloud
10:00 AM 10:45 AM

Getting Familiar: System configuration - Set yourself up for success

  • Customers (TM repository organization)
  • Users (roles / access rights),
  • User Groups (PM, ICR, vendor),
  • Custom workflows
  • Admin settings for project level automation
10:45 AM 11:05 AM

Coffee & network

11:05 AM 11:25 AM

Break-out sessions

Session 1: XTM API

Session 2: RIGI

11:30 AM 12:15 PM

Getting Familiar: Asset Management

  • TM/Terminology custom fields
  • Penalization and offline assets
12:15 PM 1:00 PM

Getting Familiar: Intermediate Project Management

  • Customizing the Project Creation Page
  • Leveraging Multiple Assets with Penalty Profiles
  • Advanced Search Filters
  • Workflow Assignments in Project Templates
  • Custom Dashboards and Reports
  • Reviewing and Updating Projects
  • Updating Source Files and Continuous Translation of Live Projects, Project History
1:00 PM 2:00 PM

Lunch break

2:00 PM 3:30 PM

Getting Familiar: XTM Workbench

  • Quality Assurance: QA and LQA
  • Shortcuts & Personal settings
  • Filters and filter profiles
  • Visual Mode for HTML, XML and InDesign
3:30 PM 3:50 PM

Coffee & network

3:50 PM 4:10 PM

Break-out sessions

Session 1: Harnessing the Power of Automation - IXIASOFT

Session 2: XTM Connect

4:15 PM 5:30 PM

Collaborative Exercise

8:45 AM 9:15 AM

Registration

9:15 AM 10:00 AM

Master XTM: Advanced Review & LQA

  • LQA models, audit trails
  • Bi-directional workflows
  • WYSIWYG
  • Reporting capabilities
10:00 AM 10:45 AM

Master XTM: Advanced File Handling

  • SRX, ITS
  • Analysis Templates
10:45 AM 11:05 AM

Coffee & network

11:05 AM 11:25 AM

Break-out sessions

Session 1: XTM API

Session 2: RIGI

11:30 AM 12:15 PM

Master XTM: Advanced Project Management

  • Custom Fields, Advanced Searching & Reporting
  • Concurrent Workflows and Auto-assignments
  • Automatic Due Date Calculations
  • Time Tracking (Manual & Automatic)
  • Cost Approval Process
12:15 PM 1:00 PM

Master XTM: Advanced TM Management

  • Reverse TM Matching & Language Variants
  • Controlling TM Updates
  • Tagging TM Entries & Advanced Penalization
  • Back-End Configurations & TMX Data Mapping
1:00 PM 2:00 PM

Lunch break

2:00 PM 3:30 PM

Master XTM: TM Alignment, Terminology Import/Mapping

  • TM alignment prerequisites
  • TM alignment output and import to XTM
  • Terminology field mapping
  • Terminology import
  • Customizing the Terminology management views, access rights
3:30 PM 3:50 PM

Coffee & network

3:50 PM 4:10 PM

Break-out sessions

Session 1: Harnessing the Power of Automation - IXIASOFT

Session 2: XTM Connect

4:15 PM 5:30 PM

Collaborative Exercise

XTM Live

Silicon Valley 2020

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