Silicon Valley 2020

19-20 March

2020

Silicon Valley

United States

Pullman San Francisco Bay

223 Twin Dolphin Dr, Redwood City

Tickets

Available

XTM LIVE Program

XTM LIVE provides a forum for intense learning and knowledge sharing in a highly motivated atmosphere. Industry insiders and newcomers meet to get the pulse of the localization industry through engaging discussions, riveting presentations and information-packed training sessions.

Read on for details of what's on this year’s agenda at XTM LIVE Silicon Valley 2020! Be sure to check back regularly for details as the program is subject to change.

Thursday, March 19 Friday, March 20
8:15 AM 8:45 AM

Arrival and registration

Opening

8:45 AM 9:00 AM

Welcome to XTM LIVE Silicon Valley

Bob Willans

XTM International

Bob Willans picture

Bob Willans XTM International

Bob is CEO of XTM International Ltd which he co-founded in 2002. He graduated from Cambridge University and has had a varied career, working in South America and as a successful entrepreneur in the IT industry. Building on his experience in the localization industry, he enjoys the varied challenges of growing the company and creating market-leading translation management software.

9:00 AM 9:30 AM

Retooling Localization: How the Language Industry is Gearing up for the Next Decade

Florian Faes

Slator

Florian Faes picture

Florian Faes Slator

Florian is the co-Founder and Managing Director of Slator. Based in Zurich, Florian Faes spent almost a decade Asia before launching Slator in 2015. In Asia, he was with CLS Communication (now Lionbridge) as Head Asia-Pacific and he was part of group management during the trade sale to Lionbridge. Slator is the most up-to-date source of industry news and analysis covering language services and technology. Headquartered in Zurich, Slator runs editorial and research desks in London, Chicago, and Manila and has a presence in Bangkok.

9:30 AM 9:50 AM

The unique challenges of enterprise TMS Migration

Keith Kwak

Cisco Systems

Keith Kwak picture

Keith Kwak Cisco Systems

It’s been a privilege to be working in the localization industry for almost 20 years. I moved to the bay area in 2000 and started off working as a support engineer for an enterprise localization software company. Eventually I worked my way up to support engineer lead and then to enterprise consultant. After gaining much experience consulting in enterprise localization software, I leaped into the next chapter of my career through Cisco. While working for a consolidated localization department in Cisco, I have been managing the localization technology, architecture, and integration. Majority of my role is to manage enterprise localization technology to drive efficiency, maximize cost savings, and accelerate time to market.

9:50 AM 10:10 AM

Redux - 5 Components Shaping The MT process + one more!

Ken Behan

SYSTRAN Software

Ken Behan picture

Ken Behan SYSTRAN Software

Ken Behan is VP of Sales & Marketing for SYSTRAN Software Inc. responsible for defining and implementing the global growth strategy. With 22 years’ experience in the language intelligence industry he's considered a thought leader in Natural Language Processing having held several Senior Executive roles within the industry. A native of Ireland and also a serial entrepreneur as well as business mentor to several Irish Start-ups

10:10 AM 10:30 AM

Our journey to automate multilingual support content

Patrick McLoughlin

Eventbrite

Patrick McLoughlin picture

Patrick McLoughlin Eventbrite

Patrick is Manager of Localization at Eventbrite. He has 20 years’ experience in the language industry. Prior to Eventbrite, he worked at Yahoo! as localization project manager and terminology manager. He holds an MA in Classics from the University of Oxford. He has also taught an MA class on localization as a profession at the Middlebury Institute of International Studies at Monterey.

10:30 AM 11:00 AM

Coffee & network

11:00 AM 11:20 AM

Choosing the right solutions for your Enterprise clients

Cole Wilson

Caterpillar

Cole Wilson picture

Cole Wilson Caterpillar

With over 10 years of experience in the localization industry, Cole has been integral in developing and deploying internationalization technologies, strategy, and enabling processes. As team lead for Caterpillar’s translation services team, Cole’s proven record of success have helped to distinguish him as an expert across the enterprise as well as business partners and peers.

11:20 AM 11:40 AM

Data-Driven, Continuous Localization with XTM and Domo

Joel Sahleen

Domo Inc.

Joel Sahleen picture

Joel Sahleen Domo Inc.

Joel Sahleen is the Globalization Architect at Domo Inc. He has over a decade of experience in the field of internationalization and localization and has contributed to language engineering and business intelligence projects for Adobe and the Wikimedia Foundation. As the technical lead for Domo's globalization team, Joel manages both the internationalization of Domo's platform and the development of Domo's localization infrastructure.

11:40 AM 12:10 PM

Cognitive Linguistic AI and the future of Linguistic Technology

Andrzej Zydroń

XTM International

Andrzej Zydroń picture

Andrzej Zydroń XTM International

Andrzej is one of the leading IT experts on Localization and related Open Standards. Following a career creating localization systems for large enterprises, Andrzej was a co-founder of XTM International and now, as CTO, oversees the technical architecture and product strategy with a strong emphasis on usability and the security of XTM.

12:10 PM 12:30 PM

Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat?

Chris Raulf

Boulder SEO Marketing

Chris Raulf picture

Chris Raulf Boulder SEO Marketing

Chris is the founder of Boulder SEO Marketing. He and his team assist local, national and international clients with all of their search engine optimization, PPC, social media, content marketing and online marketing training and consulting needs. Chris' online marketing, localization, and international background has helped him become a globally recognized multilingual and international SEO expert.

12:30 PM 1:00 PM

An Ecosystem for scalable Global Content Management - Factors to consider?

Lead by Sergey Parievsky • Juniper Networks / Renato Beninatto • Nimdzi Insights LLC

Panel discussion

Sergey Parievsky picture

Sergey Parievsky Juniper Networks

Sergey has been involved in globalization for many years, starting back in Moscow, Russia. Since then, he has held many leadership positions for a number of companies in Silicon Valley, California, Currently, he consults on many globalization strategic initiatives, including technology at Juniper Networks. Sergey’s skills and interests in localization include innovations in technology, process and operations management.

Renato Beninatto picture

Renato Beninatto Nimdzi Insights LLC

Renato Beninatto is a business consultant with over 30 years of executive-level experience in the localization industry. He has served on executive teams for some of the industry’s most prominent companies and co-founded Common Sense Advisory. Renato focuses on strategies that drive growth on a global scale. He hosts the Globally Speaking Podcast.

1:00 PM 2:00 PM

Lunch break

2:00 PM 2:20 PM

TBA

ARGOS Multilingual

2:20 PM 2:40 PM

XTM RoadMap 2020

Bob Willans

XTM International

Bob Willans picture

Bob Willans XTM International

Bob is CEO of XTM International Ltd which he co-founded in 2002. He graduated from Cambridge University and has had a varied career, working in South America and as a successful entrepreneur in the IT industry. Building on his experience in the localization industry, he enjoys the varied challenges of growing the company and creating market-leading translation management software.

2:40 PM 3:10 PM

Is AI the future of localization?

Lead by Alex Zekakis • XTM International / Ken Behan • SYSTRAN Software / Silvia Avary • Juniper Networks /

Panel discussion

Alex Zekakis picture

Alex Zekakis XTM International

Alex has been in the localization industry for almost ten years now and started off as a localization project manager on the vendor side, on which side he remained until recently. After a few years in the industry he moved onto different roles, initially leading production teams and then started focusing on delivering solutions. He currently holds the role of European Solutions Architect Manager at XTM International.

Ken Behan picture

Ken Behan SYSTRAN Software

Ken Behan is VP of Sales & Marketing for SYSTRAN Software Inc. responsible for defining and implementing the global growth strategy. With 22 years’ experience in the language intelligence industry he's considered a thought leader in Natural Language Processing having held several Senior Executive roles within the industry. A native of Ireland and also a serial entrepreneur as well as business mentor to several Irish Start-ups

Silvia Avary picture

Silvia Avary Juniper Networks

Silvia Avary is Head of Localization at Juniper Networks. She has over 20 years of localization experience working for high-tech companies like Symantec, VeriSign, and NetApp. She is a native of Brazil and has been living in the U.S. for the past 22 years. Silvia has a diverse background, which includes an MBA from SFSU and a degree in Veterinary Medicine. Silvia is also a co-founder and board member of Women in Localization.

3:10 PM 3:40 PM

Coffee & network

3:40 PM 4:00 PM

TBA

4:00 PM 4:20 PM

In-context localization for web applications - RIGI

Henk Boxma

Boxma IT/Rigi.io

Henk Boxma picture

Henk Boxma Boxma IT/Rigi.io

As principal internationalization and localization consultant, Henk Boxma provides solutions to his clientele to solve problems that are related to documentation and localization of their products. Henk is hands-on and works together with people in various roles within an organization. One of his specialties is (visual) software localization. Many blue chip companies use his Rigi localization management platform to streamline overall localization processes.

4:20 PM 4:40 PM

TBA

Pascale Tremblay • Evelyn Yonhee Kim

Gap Inc.

Pascale Tremblay picture

Pascale Tremblay Gap Inc.

Pascale Tremblay is Sr. Manager of Localization at Gap Inc. and leads all the localization efforts for technologies, digital and marketing. Her travels, adventures and love of languages brought Pascale to this field and she has been working in the localization industry for over 15 years and has gained a wealth of experience building localization programs for Retail, Solar and Technology. Pascale is passionate about process designs and experimentation and is always refining her programs to find the best possible solution. As an industry expert, she is an active member of the localization community in the San Francisco Bay Area.

Evelyn Yonhee Kim picture

Evelyn Yonhee Kim Gap Inc.

As a Technical Localization Project Manager at Gap, Inc., Evelyn focuses on automating workflows and training business partners on best practices. She has 10 years experience in translation, localization, and software engineering. Evelyn earned her MA in Translation and Localization Management from the Middlebury Institute of International Studies at Monterey and is now pursuing her MS in Computer Science from Georgia Tech.

4:40 PM 5:00 PM

The EFI Localization Tech Ecosystem: where interoperability matters

Sara Basile

EFI

Sara Basile picture

Sara Basile EFI

Sara is Senior Localization Program Manager at EFI, a technology company leading the digital transformation in the printing industry and localizing content in up to 20 languages. Sara and her team built an automated and successful localization program from the ground up in less than 3 years and collaborate very closely with all company’s business units and teams to deliver fast, cost-effective and high-quality translations.

5:00 PM 5:30 PM

You’ve built your Globalization Program Strategy, now you have to sell it internally!

Lead by Antoine Rey • Venga Global

Panel discussion

Antoine Rey picture

Antoine Rey Venga Global

Antoine Rey, CSMO at Venga Global, started his career in localization in 1997 and has held various technical, sales and management roles in the industry. Antoine’s main area of focus is to consult, develop and implement mature operational and business globalization models with clients across various industries. Antoine is a French native and holds a MSc in Information Technology and a BA in International Business and Communications.

5:30 PM 5:45 PM

Women in Localization

5:45 PM 6:00 PM

XTM LIVE Day 1 Wrap up

6:00 PM 8:30 PM

XTM LIVE Networking Event

  • Room 1 These sessions are for intermediate users who want to discover more about XTM
  • Room 2 These sessions will be at a faster pace and go into more depth
8:45 AM 9:15 AM

Registration

9:15 AM 10:00 AM

Setting the rules: a focus on XTM system administration

  • Configuring system setting
  • Global language combinations
  • Global project settings
  • Term extraction
  • Custom fields
  • Enabling target text formatting
  • Setting up transcreation
10:00 AM 10:45 AM

Getting started with XTM project management

  • The XTM customer entity
  • Roles
  • Users and access rights
  • Rate Cards
  • Creating projects and project templates
  • Advanced search and project management
  • Smart filters and custom fields
  • The language supplier subcontracting chain in XTM
10:45 AM 11:05 AM

Coffee & network

11:05 AM 11:25 AM

Break-out sessions

Session 1: XTM Mobile App

Session 2: Webapp in-context localization

11:30 AM 12:00 PM

Translating in XTM – the standard and visual editors

  • An overview of two translation editors in XTM
  • The importance of translation context using comments, attaching screenshots and other images
  • In context previewing of PowerPoint, Word ∓ PSD files
  • Using alternative translations and paragraph based segmentation for transcreation
12:00 PM 1:00 PM

Translation workflows

  • Custom workflows and workflow steps
  • Working with simultaneous & sequential steps
  • How to create and use workflow templates
  • Using continuous workflow for agile translation
  • Utilising user groups
  • Real time collaboration via the builtin chat in XTM
1:00 PM 2:00 PM

Lunch break

2:00 PM 3:30 PM

TM, MT, and terminology from beginner to advanced

  • File management
  • Importing & managing TM
  • Importing & managing Terminology
  • MT and post editing
  • Grouping, splitting and joining files
3:30 PM 3:50 PM

Coffee & network

3:50 PM 4:10 PM

Break-out sessions

Session 1: XTM Connect: Sitecore

Session 2: XTM API

4:15 PM 5:00 PM

Envisioning a quality driven process

  • Quality assurance using QA & LQA Rating
  • TAUS DQF reporting
5:00 PM 5:30 PM

Reporting and dashboarding in XTM

  • Metrics
  • Statistics
  • Costs generation
  • Project histories
  • Extended tables
  • Custom POs
  • Custom dashboard widgets
5:30 PM 6:00 PM

Open Q&A session

8:45 AM 9:15 AM

Registration

9:15 AM 10:00 AM

The administrator and the PM level 1

  • Configuring system settings
  • Global language combinations
  • Global project settings
  • Term extraction
  • Custom fields & tags
  • Enabling text formatting
  • Setting up transcreation
  • The XTM customer entity
  • Roles
  • Users and access rights
  • Rate cards
  • Creating projects and project templates
  • Advanced Search and project management
  • Smart filters and custom fields
  • The language supplier subcontracting chain in XTM
10:00 AM 10:45 AM

Translating in XTM – The standard and visual editors

  • An overview of two editors in XTM
  • The importance of translation context using comments, screenshots or other images
  • In context previewing of PowerPoint, Word and PSD files
  • The XTM Visual Editor for HTML, XML, and InDesign
  • Using Alternative translations and paragrah based segments for transcreation
10:45 AM 11:05 AM

Coffee & network

11:05 AM 11:25 AM

Break-out sessions

Session 1: XTM Mobile App

Session 2: Webapp in-context localization

11:30 AM 12:00 PM

Advanced translation workflows

  • Custom workflows and workflow steps
  • Working with simultaneous & sequential steps
  • Real time collaboration with XTM Messenger
  • Auto-start and auto-finishing
  • How to create and use workflow templates
  • Utilising user groups
12:00 PM 1:00 PM

Advanced TM, MT and terminology

  • Managing translation memory and terminology
  • Machine translation and post-editing
  • Advanced ID-based matching
  • Creating TM and terminology tags and using penalty profiles/li>
  • Managing advanced TM approval settings
1:00 PM 2:00 PM

Lunch break

2:00 PM 3:30 PM

Envisioning a quality driven process - Reporting and dashboarding in XTM

  • Quality assurance using automated and manual QA features
  • Creation of quality profiles
  • Measuring quality with the LQA rating
  • TAUS DQF reporting
  • Creating and using custom dashboard widgets
  • Reporting on metrics, statistics, project histories, extended tables, cost generation, and custom POs
3:30 PM 3:50 PM

Coffee & network

3:50 PM 4:10 PM

Break-out sessions

Session 1: XTM Connect: Sitecore

Session 2: XTM API

4:15 PM 5:00 PM

Advanced project management

  • How to use pre-processing
  • How to use pivot languages
  • Grouping, splitting and joining Files
  • Aligning files to create TMs
  • Using continuous workflow for agile translation
  • Statistics and costs based on statistics
5:00 PM 5:30 PM

The XTM SDK

  • Overview of XTM's SOAP and REST APIs
  • Learn how to use them to integrate with 3rd party systems
5:30 PM 6:00 PM

Open Q&A session

XTM Live

Silicon Valley 2020

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