Traditional translation workflows rely on sending files back and forth, which often leads to errors and delays. Cloud-based localisation eliminates these manual steps. Your CMS connects directly with XTM, meaning content flows automatically from extraction to publishing. This reduces turnaround times dramatically, cuts down on human error, and ensures multilingual websites launch faster at scale.

XTM integrates with over 60 CMS and development platforms, including Drupal, Sitecore, Contentful, and Adobe Experience Manager. Once connected, content flows automatically between systems without any copy-paste work or additional coding. Developers can continue using their existing workflows, while localisation happens seamlessly in the background, ensuring that translated content is published quickly and accurately.

Yes. XTM is built to support more than 80 file formats, from JSON and HTML to YAML and XML. It also handles structured and dynamic content like product catalogues, navigation menus, and checkout flows. This makes it ideal for ecommerce websites, where content is often complex and constantly changing. XTM ensures that even the most advanced website structures are translated consistently and accurately.

Translating text in isolation often leads to mistakes, such as strings that don’t fit a button or translations that clash with design layouts. With XTM’s visual context, translators see exactly how the text will appear on the live site. They can check button sizes, character limits, and overall layout, which leads to more accurate translations, fewer revisions, and a smoother launch.

SmartContext is XTM’s unified environment that gives translators everything they need to make accurate decisions. It combines visual previews, translation memory, terminology, and metadata into one view. This means linguists always understand the meaning and placement of each string. The result is greater consistency, improved translation quality, and smoother collaboration across large, multilingual websites.

Intelligent Workflow uses AI to automatically assess translation quality. If the system detects high-quality output, the content goes live without further checks. Only content flagged as higher risk is routed to linguists for human review. This approach reduces unnecessary review time by up to 60% and lowers costs, while still ensuring critical content receives the attention it needs.

Yes. With Video Creation Cloud (VCC), XTM can turn existing website text — such as FAQs, support articles, or help documentation — into localised video walkthroughs. This makes it easier to create multilingual product tutorials, onboarding content, and customer support videos. It’s a fast and cost-effective way to expand your video presence without starting from scratch in every language.

Most customers reduce their launch times by up to 75%. What used to take weeks can now be achieved in a matter of days. That’s because XTM automates file handling, integrates directly with your CMS, and applies AI-powered quality checks throughout the process. This combination removes bottlenecks, ensures accuracy, and allows companies to go live with new languages much faster.