Scale your global content with AI-powered content localisation

Content localisation means adapting your content for different languages, regions, and cultures. Unlike simple translation, localisation considers cultural nuances, tone, and design so your message connects authentically with audiences everywhere. Done well, it improves engagement, builds trust, and ensures your brand voice stays consistent while reaching customers across global markets.

XTM connects directly to your CMS and content tools using 50+ pre-built integrations. When content is created or updated, our system automatically detects changes and routes them into smart workflows. Translators work in real time with full visual previews, while AI-powered checks highlight quality issues before publishing. Finished translations are pushed back automatically, keeping everything in sync.

XTM supports over 80 different file formats, covering everything from websites and documents to multimedia and software. This includes HTML pages, PDFs, video scripts, app interfaces, and structured data. No matter what type of content you’re localising, XTM keeps formatting intact and ensures translations integrate smoothly across all platforms and channels.

XTM speeds up localisation significantly compared to manual methods. Routine website updates can be completed within hours, while larger multimedia projects typically finish in just a few days. By reusing past translations and automating workflows, XTM helps teams reduce turnaround times by about 60%, eliminating common delays caused by manual file handling.

Yes. XTM’s built-in terminology management system automatically enforces brand guidelines across all content types and languages. Approved terms are highlighted during translation, and live preview modes show how content looks on real pages. Combined with AI quality checks, this ensures that your brand voice remains consistent and accurate across every market you operate in.

XTM offers direct integrations with leading CMS platforms including WordPress, Drupal, Sitecore, and Adobe Experience Manager. These connectors work both ways — pulling source content into XTM for localisation and pushing final translations back automatically. This eliminates the need for file uploads, reduces errors, and saves hours of manual coordination for your teams.

XTM stands out because it automates the entire localisation lifecycle, not just translation management. It combines CMS integration, translation memory reuse, AI-powered quality checks, and live previews into one platform. Other tools stop at basic translation, but XTM helps you publish accurate, brand-consistent content across all channels quickly and at scale.

XTM scales to fit both. Smaller marketing teams benefit from ready-to-use templates, automation, and quick integrations, helping them manage multilingual content without complexity. Larger enterprises can take advantage of custom workflows, enterprise-grade integrations, and AI models built to handle hundreds of projects at once. Whether you’re working with a handful of languages or dozens, XTM adapts to your needs.