Full website translator

Complete site localisation with XTM

Get your entire website translated and localised faster with XTM’s complete website translation platform.

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Why your business needs a full website translator

Your website is often the first impression customers have of your brand. When visitors land on your site and can’t understand your content, they leave within seconds. Research shows that 75% of consumers prefer to buy products in their native language, even if they speak English well.

A full website translator does more than translate text from one language to another. It adapts your entire digital presence for different markets, including cultural nuances, local regulations and regional preferences. This helps you connect with customers on a deeper level and build trust in new markets.

Companies that invest in proper website translation see big returns. Studies show that businesses with multilingual websites generate 70% more revenue from international markets than those with English-only sites. Your translated website becomes a sales tool that works 24/7 in multiple languages.

The global ecommerce market is growing and consumers are getting more comfortable buying from international retailers. But language barriers are one of the biggest obstacles to cross-border sales. A full website translator removes these barriers and opens up new revenue streams for your business.

Common website translation challenges

Technical complexity

Modern websites aren’t static — they’re made up of thousands of moving parts. It’s not just product pages that need translating. You’ve also got menus, buttons, pop-ups, error messages, checkout flows and more. Miss even a few of these and the user experience starts to fall apart.

It gets trickier with dynamic content. Things like customer reviews, personalised product suggestions or live prices are constantly changing. Traditional translation processes can’t keep up with this kind of real-time content.

Content management headaches

Websites change all the time. New products launch, prices update and marketing campaigns require fresh content. Without proper systems, these updates create translation backlogs that leave parts of your site outdated in different languages.

Version control is a nightmare when multiple translators work on different sections at the same time. Teams lose track of what’s been translated, what needs updating and which versions are current. This chaos results in inconsistent messaging and poor user experiences.

Cultural adaptation requirements

Direct translation often fails to connect with local audiences. Humour, idioms and cultural references that work in one market may offend or confuse customers in another. Marketing messages that sound great in English may sound pushy or inappropriate in other cultures.

Legal requirements vary greatly between countries. Privacy policies, terms of service and product disclaimers must comply with local regulations. Generic translations rarely meet these specific legal standards, putting your business at risk.

XTM Cloud: Your complete website translation solution

XTM Cloud provides a full website translator designed for businesses that need reliable, scalable translation management. Our platform handles everything from simple marketing sites to complex ecommerce platforms with thousands of product pages.

Unlike basic translation tools, XTM Cloud integrates directly with your existing systems. This means your translated content flows seamlessly into your content management system, ecommerce platform, or custom application without manual intervention.

Our approach combines advanced technology with human expertise. Machine translation provides speed and cost savings, while professional linguists ensure quality and cultural appropriateness. This hybrid model delivers the best of both worlds for businesses that cannot compromise on quality.

Global brands trust XTM Cloud because we understand that website translation is about more than words. We help you maintain brand consistency, comply with local regulations, and create experiences that resonate with customers in every market you serve.

Key features of XTM’s full website translator

Direct system integration

Connect XTM Cloud directly to your website through our extensive integrations marketplace. We support popular platforms like WordPress, Drupal, Shopify, and Magento, plus custom APIs for bespoke systems.

These integrations eliminate manual file handling and reduce the risk of errors. When you update your website, changes automatically flow into the translation workflow. Completed translations return to your site without additional intervention, keeping all language versions synchronised.

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Translation memory technology

Save money and improve consistency with intelligent translation memory. XTM Cloud remembers every translation your team approves and suggests these matches for similar content. This feature proves especially valuable for ecommerce sites with repetitive product descriptions or service pages with similar messaging.

Translation memory reduces costs by up to 60% for content updates and new product launches. Instead of translating similar phrases repeatedly, your team focuses on new content while the system handles routine translations automatically.

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Collaborative workflow management

Coordinate translators, reviewers, and project managers through XTM’s collaborative interface. Multiple team members can work on different sections simultaneously without conflicts. Real-time progress tracking shows exactly where each translation stands in the workflow.

Built-in commenting and approval systems keep feedback organised and actionable. Reviewers can suggest changes directly within the translation interface, eliminating long email chains and ensuring feedback reaches the right people immediately.

Workflow view showing translation, editing, and proofreading stages with colour-coded status labels for accepted, ready, and started

Quality assurance automation

Automated quality checks catch errors before they reach your website. XTM Cloud scans every translation for spelling mistakes, terminology inconsistencies, formatting problems, and missing content. These checks run automatically, reducing the time and cost of manual proofreading.

Custom quality rules can be configured based on your specific requirements. For example, you might require certain legal terms to be translated consistently across all content, or ensure that product names remain unchanged in translated versions.

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Real results. Not just promises.

Businesses using XTM see faster turnaround times, fewer errors, and consistent quality across languages and channels.

50%

Reduction in translation errors

42%

Cost saving with machine translation

90%

Faster time-to-market

Benefits of choosing XTM’s website translation platform

  • Faster time to market

Launch multilingual websites in weeks rather than months. XTM’s automated workflows and direct integrations eliminate the bottlenecks that slow traditional translation projects. Your team can focus on strategy and quality while the platform handles routine tasks.

Project templates allow you to standardise processes for different types of content. Once configured, these templates automatically route content to appropriate translators and reviewers, reducing setup time for new projects.

  • Cost control and visibility

Track translation costs in real-time through detailed reporting and analytics. XTM Cloud business intelligence dashboards provide insights into spending patterns, productivity metrics, and quality trends across all your translation projects.

Budget controls prevent cost overruns by setting spending limits and approval requirements for large projects. You can allocate budgets by language, content type, or business unit, ensuring translation spending aligns with business priorities.

  • Scalable growth support

Handle increasing translation volumes without proportional increases in management overhead. XTM Cloud’s automation features scale with your business, managing thousands of pages as easily as dozens.

The platform supports multiple content types simultaneously. Your team can translate marketing campaigns, product catalogues, support documentation, and legal content through the same system, maintaining consistency across all customer touchpoints.

  • Brand consistency protection

Maintain your brand voice across all languages through centralised terminology management and style guides. XTM Cloud ensures that your key messages, product names, and brand personality translate consistently, regardless of which linguists work on your content.

Visual preview features let you see exactly how translated content will appear on your website before publication. This prevents layout problems and ensures that translated text fits properly within your design constraints.

Who benefits from XTM’s full website translator

Marketing teams

Create multilingual campaigns that maintain brand consistency across all markets. XTM’s collaborative features allow marketing teams to work closely with translators and reviewers, ensuring that creative concepts translate effectively while meeting local cultural expectations.

Ecommerce managers

Localise product catalogues, checkout processes, and customer communications efficiently. XTM handles the complexity of translating thousands of product descriptions while maintaining SEO value and search rankings in local markets.

Content creators

Translate blogs, articles, and educational content that engages international audiences. XTM’s workflow management ensures that your content calendar stays on track across multiple languages, with clear visibility into translation progress and deadlines.

Technical teams

Integrate translation workflows directly into development processes. XTM’s APIs and connectors allow technical teams to automate translation tasks as part of their regular deployment cycles, reducing manual work and potential errors.

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Advanced capabilities for complex websites

Dynamic content handling

Translate user-generated content, personalised recommendations, and real-time updates automatically. XTM’s advanced features handle content that changes frequently, ensuring that your multilingual website stays current across all languages.

SEO optimisation support

Maintain search engine rankings in local markets through SEO-aware translation processes. XTM helps you adapt keywords, meta descriptions, and content structure for different search engines and cultural contexts.

Compliance management

Meet local regulatory requirements through specialised legal translation workflows. XTM’s security features and audit trails support compliance with data protection regulations and industry standards across different jurisdictions.

Performance monitoring

Track the effectiveness of your multilingual website through integrated analytics. Monitor conversion rates, user engagement, and other key metrics by language to understand which markets respond best to your translated content.

Start translating your website today

Ready to expand your business into new markets with professional website translation? XTM Cloud makes it simple to create multilingual websites that connect with customers worldwide.

Our team will show you exactly how XTM can handle your website translation needs. From initial assessment through full deployment, we guide you through every step of the process. Contact us today to schedule a personalised demonstration and see how XTM can accelerate your international growth.

Frequently asked questions

Translation time depends on your website size, content complexity, and target languages. A typical business website with 50 to 100 pages can be translated into one language within two to four weeks. Larger ecommerce sites with thousands of products may take six to eight weeks per language. XTM’s automation features significantly reduce these timelines compared to traditional translation methods.

Yes, XTM Cloud manages dynamic content through real-time integration with your content management system. Product updates, price changes, and new content automatically enter the translation workflow. This ensures that your multilingual website stays current without manual intervention.

XTM Cloud supports all common web formats including HTML, XML, JSON, CSV, and database exports. We also handle content management system formats like WordPress XML, Drupal exports, and Shopify CSV files. Our integrations marketplace provides direct connections to popular platforms, eliminating the need for manual file handling.

XTM combines automated quality checks with human review processes. Our system automatically scans translations for spelling errors, terminology consistency, and formatting issues. Professional linguists then review content for cultural appropriateness and brand consistency. Visual preview features allow you to see exactly how translated content will appear on your website before publication.

Yes, XTM provides detailed cost tracking and budget controls. You can set spending limits by project, language, or time period. Translation memory technology reduces costs by reusing previously approved translations for similar content. Real-time reporting shows exactly where your translation budget is being spent, helping you make informed decisions about future projects.