Setting up the Marketo integration is a straightforward process that most customers can complete in under 30 minutes. Our comprehensive step-by-step guide is designed to walk you through the entire process of connecting your Marketo instance to XTM seamlessly. The instructions are clear and detailed, ensuring that you can follow along easily without needing any technical expertise. Whether you’re a beginner or have some experience, our guide simplifies the setup, allowing you to integrate Marketo efficiently and start benefiting from its features quickly.

You can translate a variety of Marketo content types through XTM, including email campaigns, landing pages, forms, smart campaigns, and program templates. These content types are key components of your marketing toolkit, and ensuring they are available in multiple languages can significantly increase your global reach. Our Marketo app is designed to handle all major content types efficiently, ensuring that the original formatting and functionality are preserved during the translation process. This means your content remains effective and visually consistent across different languages.

You do not need to change your existing Marketo workflows. XTM is designed to seamlessly integrate with and complement your current processes, ensuring that you can continue creating and managing campaigns in Marketo exactly as you always have. The primary function of the integration is to enhance your workflow by adding translation capabilities. This enhancement is achieved without causing any disruptions or requiring any alterations to the way you currently operate within Marketo. Enjoy the added functionality without any hassle.

Our system is designed to effectively manage and recognize Marketo tokens and dynamic content blocks. During the translation process, translators have full visibility into the context of each element, allowing them to understand how these components fit into the overall campaign. This ensures that the translations are accurate and appropriate, maintaining the intended meaning and functionality of the content. Moreover, after the translation is complete, the functionality of the tokens remains intact, ensuring that campaigns run smoothly and maintain their dynamic features when they go live.

Certainly, you can use your existing translation vendors with the Marketo integration. The integration is designed to be flexible, allowing you to collaborate with your trusted translation agencies through XTM’s platform. This ensures that you can maintain your established partnerships and processes. Additionally, if you prefer, you have the option to select from our network of pre-vetted linguists, ensuring high-quality translations. The integration supports both internal and external translation resources, providing you with the versatility to manage your translation needs effectively and efficiently.

When you update a Marketo campaign after translation, XTM tracks the changes automatically, ensuring a seamless workflow. As you make updates to the source content, the system intelligently identifies which parts require retranslation, focusing only on the altered elements rather than the entire content. This targeted approach means that only the new or modified segments are sent to your translation team for processing. By handling updates in this manner, XTM significantly saves time and reduces costs, as unnecessary retranslation of unchanged content is avoided.

Pricing for the Marketo localization service is determined by several factors, including the volume of translations you require and the specific language combinations involved. To accommodate diverse needs, we provide a variety of flexible plans, ranging from pay-per-project options to comprehensive enterprise subscriptions. This flexibility ensures that you can select a plan that aligns with your budget and project scope. For a detailed and personalized pricing estimate, we recommend reaching out to our team directly, who will be happy to customize a quote based on your unique requirements.

The Microsoft SharePoint integration is conveniently included at no extra cost with all XTM plans. This means you won’t incur additional fees solely for using the integration. Instead, your expenses will be related to translation services and the overall usage of the XTM platform. This setup allows you to leverage SharePoint’s capabilities without worrying about integration costs. For a comprehensive understanding of pricing tailored to your specific content volume and requirements, we encourage you to reach out to our team for assistance and detailed information.