Connect your Optimizely experiments with the world’s most powerful translation management platform. Streamline your global testing strategy and deliver localised experiences that convert worldwide.
See how XTM’s Optimizely integration eliminates translation bottlenecks and accelerates your international testing programme.
Push your Optimizely test variations to XTM with one click. No manual file exports or version control headaches.
Access professional linguists who understand conversion copywriting. Get culturally adapted variations that maintain your test integrity.
Push translated content back to Optimizely automatically. Launch international experiments in days, not weeks.
Keep your experimental design intact across all markets. Our Optimizely app ensures formatting and functionality stay perfect.
Transform your global testing process with three simple steps that connect your Optimizely experiments to XTM’s translation powerhouse.
Deepak Nagabhushana
Staff Localization Project Manager, GoTo
Dominic Pemberton
VP of Content, RS Group
Alex Katsambas
Senior Head of Localization Services, FARFETCH
Vincent Rigal
CAT Tools Products Owner, Acolad
XTM is the translation management platform that powers global growth for ambitious companies. We handle the complex stuff so you can focus on scaling internationally.
Centralise all your content translation in one powerful platform.
Multi-layer review processes ensure every translation meets your standards.
Connect with 50+ tools including your favourite marketing and development platforms.
Work seamlessly with internal teams and external linguists worldwide.
Set up processes that handle routine translation tasks without manual intervention.
Track progress, costs, and quality metrics across all your translation projects.
The integration process for Optimizely is designed to be quick and straightforward, typically taking approximately five minutes to complete. To get started, you’ll need to access XTM’s integration hub, where you can easily connect your Optimizely account. Once connected, you’ll have the option to select the specific experiments you wish to translate. This user-friendly setup ensures that you can seamlessly integrate Optimizely within a short timeframe, allowing you to focus on optimizing your experiments without any technical hassles.
The integration is designed to seamlessly work alongside your current Optimizely setup, ensuring that your active experiments remain unaffected. It operates independently, allowing you to maintain full control over which tests you want to translate and when you want to synchronize them. This means that you can continue running your experiments as usual without any interruptions. You have the flexibility to decide which specific tests should be part of the integration process, ensuring a smooth and customizable experience tailored to your needs.
You absolutely can translate specific variations within an experiment. The system provides you with full control, allowing you to decide exactly which variations need translation. You have the flexibility to choose individual variations that you want to translate, or you can opt to translate entire experiments. Additionally, you can set up automatic rules that will apply to future tests, streamlining the process. This customization ensures that your translation efforts are efficient and tailored to your specific needs, making the management of experiments more effective.
XTM’s integration with Optimizely ensures that all your carefully crafted targeting rules, audience segments, and experiment configurations are fully preserved. When using our Optimizely plugin, you can be confident that these critical elements of your experiments remain intact and functional. Only the content within the experiments undergoes translation, ensuring that the structure of your tests is maintained without any disruption. This approach allows you to reach your global audience effectively while keeping the integrity of your original experimentation setup unchanged.
The integration is designed to support a wide array of Optimizely content types, ensuring a seamless workflow for users. Specifically, it can handle HTML, CSS, JavaScript, and JSON formats, which are crucial for web development and content management. This comprehensive support means that you can easily manage and translate your content without worrying about compatibility issues. Additionally, the integration ensures that visual elements and code functionality remain intact and unaltered during the translation process, maintaining the integrity and functionality of your original content.
The typical timeframe for completing a standard translation ranges from 24 to 48 hours. This duration largely depends on factors such as the volume of the content to be translated and the specific language pairs involved. For example, translating between languages with fewer similarities might take longer than those with more common roots. However, if you require a faster service, we offer rush translation options that can deliver results in as little as four hours, ensuring your urgent needs are efficiently met.
Certainly! You can seamlessly integrate your current translation team with this integration. By assigning your preferred linguists to Optimizely projects, you maintain consistency and quality in your translations with professionals you trust. Additionally, if you need specialized expertise, you have the option to utilize XTM’s network of certified translators. These experts are proficient in marketing and conversion copy, ensuring your content is accurately tailored for your target audience. This flexibility allows you to optimize both efficiency and effectiveness in your translation efforts.
There are no limits to the number of experiments you can translate. The integration is designed to seamlessly scale with your testing program, regardless of its size. Whether you are conducting a few experiments or managing a large-scale operation with fifty experiments across various markets, the system can accommodate your needs. This flexibility ensures that you can efficiently manage and translate any number of experiments without encountering restrictions, allowing for smooth and effective testing processes across different regions.
Dig deeper into how XTM delivers faster localization, greater control, and real ROI—so you can make the right call for your team.
