AI-powered translation software for marketing teams

Transform your global marketing campaigns with intelligent localization that scales. XTM’s omnichannel platform helps marketing teams launch consistent, high-quality content across every market faster than ever before. Stop juggling multiple tools and vendors while your campaigns wait in translation queues.

Rated highly by our customers

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Trusted by global brands to power their localisation success

Proven translation software for marketing teams

Marketing teams using XTM see dramatic improvements in campaign velocity, cost efficiency, and global reach. Our AI-powered platform transforms how brands approach international marketing.

880+

supported languages

18B+

words translated per year

1300+

global customers

Marketing teams struggle with fragmented localization workflows

Global campaigns often get stuck in translation bottlenecks. Teams waste time managing multiple vendors, chasing approvals, and fixing inconsistent messaging across markets.

XTM solves this with an integrated platform that connects your marketing stack, automates quality checks, and keeps campaigns moving from concept to global launch.

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Accelerate your marketing impact with intelligent localization

Modern marketing demands speed, consistency, and scale across global markets. Our translation software for marketing teams delivers all three through intelligent automation and seamless collaboration.

Speed up global campaign launches

Cut weeks from your localization timeline with automated workflows, AI-powered quality checks, and pre-built project templates. Your campaigns move from approval to global rollout without bottlenecks or last-minute surprises that derail launch dates.

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Maintain consistent brand voice worldwide

Protect your brand integrity across every language and region. Built-in translation memory and terminology management ensure your messaging stays on-brand, whether you’re localizing email campaigns, web content, or social media posts.

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Lower localization costs and increase ROI

Track performance and optimize spend with real-time insights into cost drivers and vendor efficiency. Automated estimates, integrated payments, and advanced translation technology reduce manual effort while boosting returns on every localized asset.

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Simplify collaboration across teams and vendors

Break down silos between marketers, translators, designers, and external vendors. Everyone works in a shared space with visual previews, customizable workflows, and self-service access that keeps projects aligned under tight deadlines.

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What our customers say

What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.

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With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.

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There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.

XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.

Consistently rated highly by our users

Enterprise-grade features built for marketing teams

Streamline every aspect of your localization workflow with tools designed specifically for modern marketing operations and campaign requirements.

Project templates

Launch new localization projects instantly with pre-configured settings that include translator assignments, workflow steps, and quality checkpoints tailored to your marketing campaigns.

Advanced AI pack

Eliminate quality bottlenecks with intelligent automation including contextually accurate AI translation, harmful language detection, quality scoring, and dynamic file routing based on content complexity.

Translation memory

Reuse past translations automatically while maintaining brand consistency. Our AI-optimized system matches previous content and supports reverse memory for better translation leverage across campaigns.

Cost management

Get automated cost estimates and real-time tracking through integrated rate cards. Monitor project metrics, manage vendor payments, and optimize spending with detailed analytics and reporting.

Visual mode

See exactly how your translated content will appear with real-time previews for videos, web apps, documents, and design files before final approval.

Multi-format support

Handle any content type with support for 80+ file formats from desktop publishing files to code snippets, CMS pages, emails, and multimedia assets.

XTM integrates seamlessly with your marketing technology stack

Our connectors work with popular CMS platforms, marketing automation tools, and content repositories to create a unified localization experience.

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Enterprise security you can trust

XTM meets the highest security standards with SOC 2 Type II compliance, ISO 27001 certification, and GDPR compliance built into every aspect of our platform.

Advanced encryption protects your content in transit and at rest
Role-based access controls ensure only authorized users see sensitive materials
Regular security audits and penetration testing maintain the highest protection levels

Frequently asked questions

How quickly can we start using XTM for our marketing campaigns?

Most marketing teams are up and running within 48 hours of signing up. Our onboarding specialists help you configure project templates, connect your existing tools, and train your team on best practices.

You can start with a simple campaign to test the platform, then scale up as your team gets comfortable with the workflow and features.

What file types does XTM support for marketing content?

XTM handles 80+ file formats including all common marketing materials like Word documents, PowerPoint presentations, InDesign files, HTML pages, Excel spreadsheets, and multimedia content. Our platform also supports direct integration with popular CMS platforms and marketing automation tools.

This means you can localize everything from email campaigns and landing pages to product catalogs and video content without switching between different tools.

How does XTM ensure brand consistency across different languages?

Our translation memory and terminology management features work together to maintain your brand voice globally. The system automatically suggests previously approved translations and flags when translators deviate from established terminology.

You can also set up custom style guides and brand guidelines that appear directly in the translator interface, ensuring everyone follows your brand standards.

Can XTM integrate with our existing marketing technology stack?

Yes, XTM offers 50+ pre-built connectors for popular platforms like HubSpot, Salesforce, WordPress, Drupal, and major marketing automation tools. These integrations eliminate manual file transfers and keep your localization workflow connected to your existing processes.

Our API also supports custom integrations if you have specific requirements or use proprietary systems.

How much does translation software for marketing teams typically cost?

XTM pricing depends on your translation volume, number of users, and required features. Most marketing teams see significant cost savings compared to managing multiple vendors and tools separately.

We offer transparent pricing with no hidden fees, and our cost management features help you track and optimize spending across all your localization projects.

What kind of support does XTM provide for marketing teams?

Every XTM customer gets access to dedicated customer success managers who understand marketing workflows and deadlines. We also provide 24/7 technical support, comprehensive training resources, and best practice guidance.

Our support team includes localization experts who can help optimize your workflows and troubleshoot any issues that might impact your campaign timelines.

How does AI improve the translation process for marketing content?

XTM’s AI features include contextually accurate translation, quality scoring, and intelligent workflow routing that automatically sends complex content to human reviewers. This reduces review cycles while maintaining high quality standards.

Our AI also enhances translation memory matching and provides real-time suggestions to help translators work faster without sacrificing accuracy or brand consistency.

Is XTM suitable for both small marketing teams and large enterprises?

XTM scales from small marketing teams managing a few campaigns to enterprise organizations with complex global operations. Our platform grows with your needs, offering everything from simple project templates to advanced workflow automation.

Small teams benefit from streamlined processes and cost transparency, while enterprises get sophisticated reporting, custom integrations, and dedicated account management to support their complex requirements.

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