XTM Cloud for Product Managers

Global brand or product success hinges on localization. Localization enables brands to connect with a worldwide audience, fostering brand loyalty, and image enhancement. However, complex localization processes can lead to delays, damaging a brand’s image and financial prospects. The key to mitigating these issues is the adoption of the right technology, such as a translation management system (TMS).

With XTM Cloud, you can streamline your localization processes thanks to automation and centralized tools and communication, slashing your time-to-market times and ensuring that all your product content is ready on time, and consistent in tone and voice, ready to gain a competitive advantage by conquering new markets faster.

Why Localization is Important for Product Managers

On-time Delivery of Translated Content
Streamline your workflows with automation, and remove manual tasks and unnecessary delays by connecting and centralizing all your localization activity.
Consistent Brand Tone and Voice
Ensure that your multilingual content follows your brand’s voice in all markets by having your linguists use centralized language assets owned by you.
Faster Market Landings
Leverage automation tools and machine translation engines to have your content translated faster without compromising on quality, allowing you to land in new markets more quickly.
Improved Brand Image
Boost your brand’s status in global markets with messaging that resonates with your customers in their language and adjusted to their cultural and linguistic realities.
Regulatory Compliance
Have all your product documentation translated on time and launch it in new markets adhering to local regulations without legal hassle.
Higher Revenue
Increase your conversion rates, sales, and revenue by having a product that connects with your customers, no matter the language or market.

XTM Cloud For Product Managers

  • Automated workflows

    Optimize your workflow steps to accelerate efficiency and remove unnecessary delays caused by offline communication or human error.

  • Centralized language assets

    Create a single source of truth ensuring that all linguists are using the most up-to-date terminology and brand’s content guidelines in all their projects.

  • Integrations with content software

    Remove time-consuming manual tasks by integrating XTM Cloud with your content software, such as repositories like GIT and Jira, PIM systems like Akeneo, or authoring platforms like WordPress, Adobe Experience Manager, or Kontent.ai. This results in a single localization workflow for added efficiency and speed.

  • Configurable translation memories

    Accelerate arrivals in new markets by reusing existing translated content in a different locale of the same language (e.g. Portuguese for Portugal and Portuguese for Brazil) and applying localized edits without having to start from scratch, promoting consistency, saving time, and reducing costs.

  • Business Intelligence Dashboard

    Have all the data of your localization activity at a glance and in one place, enabling you to make smarter, data-driven decisions based on performance by vendor, language, or market, and adjust your strategy accordingly to maximize global revenue.


Some of our customers have reported the following results after using XTM Cloud


Decrease in time-to-market


Increase in translation quality


Increase in global revenue

Want to learn more about how XTM can accelerate your global product launches?

Sign up for our on-demand webinar to find out more

Dominic Pemberton
Dominic Pemberton

With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”

Dominic Pemberton

VP of Content at RS Group

Frequently Asked Questions About Website Localization

Have a read-through of our most frequently asked website localization questions. If you’d like to talk to someone, contact us here.

Localization is adapting content to suit specific languages, cultures, and regions. It’s vital for product managers as it enables them to launch their products to new markets successfully by appealing to local preferences, complying with regional regulations, and creating a personalized user experience, ultimately driving growth and global market penetration.

Localization speeds up time-to-market by minimizing the need for extensive content creation from scratch. It leverages existing translations and assets, reducing the time spent on adaptation. This enables product managers to swiftly launch products in new markets, gaining a competitive edge and reaching global audiences faster.

A Translation Management System (TMS) streamlines and automates the translation process, centralizing translation assets, and workflows. It ensures consistency, improves collaboration, accelerates project timelines, and reduces costs. Without a TMS, managing translations becomes time-consuming, error-prone, and less efficient, hindering global market expansion.

Workflow automation in a TMS automates repetitive translation tasks, streamlining the localization process for product managers. It reduces manual effort, accelerates project timelines, enhances consistency, and minimizes errors. This efficiency allows product managers to bring their products to global markets faster and more effectively while maintaining quality.

A TMS ensures brand consistency by enabling linguists to leverage up-to-date, centralized language assets such as style guides or glossaries that outline tone, voice, and key terminology. By utilizing translation memories and terminology-management features, these guidelines are applied across all languages, ensuring translations in all languages align with your brand’s identity and messaging consistently.

Want to land in new markets faster and grow your brand’s image globally?

Get in touch and find out more about how you can drive up brand awareness and launch products globally faster with XTM Cloud.