Localization is adapting content to suit specific languages, cultures, and regions. It’s vital for product managers as it enables them to launch their products to new markets successfully by appealing to local preferences, complying with regional regulations, and creating a personalized user experience, ultimately driving growth and global market penetration.

Localization speeds up time-to-market by minimizing the need for extensive content creation from scratch. It leverages existing translations and assets, reducing the time spent on adaptation. This enables product managers to swiftly launch products in new markets, gaining a competitive edge and reaching global audiences faster.

A Translation Management System (TMS) streamlines and automates the translation process, centralizing translation assets, and workflows. It ensures consistency, improves collaboration, accelerates project timelines, and reduces costs. Without a TMS, managing translations becomes time-consuming, error-prone, and less efficient, hindering global market expansion.

Workflow automation in a TMS automates repetitive translation tasks, streamlining the localization process for product managers. It reduces manual effort, accelerates project timelines, enhances consistency, and minimizes errors. This efficiency allows product managers to bring their products to global markets faster and more effectively while maintaining quality.

A TMS ensures brand consistency by enabling linguists to leverage up-to-date, centralized language assets such as style guides or glossaries that outline tone, voice, and key terminology. By utilizing translation memories and terminology-management features, these guidelines are applied across all languages, ensuring translations in all languages align with your brand’s identity and messaging consistently.