Recording available

Efficient Localization for Software Companies

Recorded live on September 28 at 4:30 pm CEST / 16:30 pm EDT
Speakers
Brian Lutz
Brian Lutz Knowledge Architect at SAP
Moderator
Sara Basile Product Director at XTM International

Find out how software companies can release their products globally on time and update their content on the fly thanks to having access efficient localization technology.

Localization is essential for software companies as it improves the user experience by offeringinterfaces and support in the user’s native language, leading to greater satisfaction and engagement. It also lowers support costs by reducing misunderstandings and errors due to language differences. This strategy boosts brand image and reputation, demonstrating a commitment to international customers. Localization guarantees timely global launches and updates, maintaining consistency across markets and meeting regional compliance and legal requirements.

However, efficient localization also poses several challenges.

Watch this webinar with Brian Lutz (SAP) and Sara Basile (XTM) as they uncover these main challenges software companies face going global, and how they are able to solve them with efficient localization.

Ready to take your globalization strategy to the next level? Request a demo with XTM International.

Register to watch now

More about the speakers

Brian has worked in the area of translation at SAP for over 25 years, starting as a translator and moving later into various coordination and strategic project management roles. He currently co-leads the program implementing localization technology as part of SAP’s translation landscape.

Brian Lutz

Knowledge Architect at SAP