In 2025, the localization industry faces a critical transition from hype and speculation to practical implementation. To learn more about how to make this transition successfully, join our webinar with industry experts Alessandra Binazzi (Global Sights), Alison Toon (CSA Research), Bruno Herrmann (International Achievers Group) and Ian Evans (XTM International) as they explore what organizations can expect to see in 2025 to develop realistic, business-ready AI strategies.
Speakers
Alessandra Binazzi
Globalization strategist
Alison Toon
Senior Analyst
Bruno Herrmann
Global Advisor and Consultant
Ian Evans
CEO at XTM
Moderator
Sara Basile
Product Director at XTM International
More about the speakers
Leading expert in globalization strategy, tech stack definition and implementation, process automation and change management for global companies looking to expand reach and maximize revenues. Proficient in all major European languages, Alessandra has dedicated her professional life to advocating for international users and to create, market, and support products and services that engage customers in all continents. She is the principal consultant of Global Sights Consulting, member of the Board of Advisors of the Process Innovation Challenge and a former member of the Globalization and Localization Association (GALA)
Alessandra Binazzi
Globalization strategist, Global Sights
Alison has over 25 years of experience in the translation and localization industry with a focus on translation and localization tool management, processes, architecture, content-management operations, and e-business services across enterprises. Prior to joining CSA Research, she spent more than 20 years in globalization management at HP, plus some time with LSPs and technology vendors, giving her an industry-wide view of all aspects related to global content and translation technology.
Alison Toon
Senior Analyst, CSA Research
Bruno Herrmann has more than 25 years of experience in international product, content, and customer experience leadership within large organizations and startups, and in various industries such as technology, market research, business intelligence, and life sciences. Until July 2022, he was the Director of Localization Operations at IQVIA. From 2003 to 2018 Bruno had roles of increasing responsibility at Nielsen and HP.
Bruno Herrmann
Global Advisor and Consultant
Ian Evans is the CEO of XTM International. He has more than 30 years of software leadership experience, most recently as Managing Director of EMEA at OneTrust, the global leader in privacy management and trust intelligence. Prior to OneTrust, Evans was Vice President and Managing Director of EMEA for AirWatch by VMWare, an enterprise mobility software provider now known as Workspace ONE.
Ian Evans
CEO at XTM, XTM International