XTM Insights
4 reasons why a TMS can help companies manage and protect their brand
4 reasons why a TMS can help companies manage and protect their brand illustration
Aleix Gwilliam
AuthorAleix Gwilliam
Reading time 11 minutes
Intro

When consumers buy a certain product, they are also buying who your brand is and what it represents. Brand image and reputation is paramount to companies, and they allocate growing resources to this area year on year. Nowadays the content that companies send out to their global audiences has to be on point in order to maintain that image. Conveying that message into a few dozen languages can be a challenge, which is why consistency in localized content is key and you need the right technology to do it. A translation management system has been proven to be the essential technology to enable this consistency thanks to its native features, but how exactly does it help companies protect their brand as they land in foreign markets for the first time?

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