XTM Insights
Foster global growth by automating your localization process
Foster global growth by automating your localization process illustration
Melissa Favre-Lorraine
AuthorMelissa Favre-Lorraine

Automation is one of those things that we can take for granted once we’ve experienced it a few times. For instance, each time my credit card nears its expiration date, a new one magically appears on my doorstep. Do I ever check my card’s expiration date? Do I proactively order a new one? Of course not; I don’t need to even think about it. Well, the same applies to localization. Once we’ve experienced what it’s like to have an automated localization process with a Translation Management System (TMS), any other way of doing it seems completely absurd. Localizing without a TMS is like having to proactively check when your card is going to expire and then having to go to the bank to order a new one. 

To see how absurd not using automation can be, sometimes we have to remind ourselves of all of the manual steps we once took. Let’s say I want to translate this actual article, for instance.

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