XTM Insights
How the right localization technology can help enhance your global content maturity
How the right localization technology can help enhance your global content maturity illustration
Aleix Gwilliam
AuthorAleix Gwilliam
Reading time 11 minutes
This article is an abbreviated version of the original one published in the November 2022 edition of tcworld e-magazine. Click here to read the full article. 


The level of global content marketing maturity defines how well content processes can meet the goals of a global content strategy and produce good content. How do you measure up with your content maturity, and are you ready to progress to the next level?

The continued rise in demand for global content presents a challenge to localization programs. Companies must expand globally faster than ever before and are tasked with meeting fast-growing localization requirements while maintaining or growing levels of quality. The brand voice of a company in-country is determined by the content and the effectiveness of global and local content strategies.

Content maturity offers a methodology for gauging if a company’s global content strategy is evolving well and able to achieve business objectives. An elevated level of content maturity has become a priority for many companies. This means directly supporting localization programs with the right technology stack.

Having the right language technologies is one thing, but deploying them in the right order and understanding how to optimize their usage can ensure that you are making progress through the various content maturity levels.

As a starting point, establish your current level of content maturity, which will help you determine what your current level is and how you can progress to the next one. We will define these maturity levels, their identifying features and what you will need to progress to the next one. But first, let’s look at what content maturity is and why it is a key driver in an efficient and effective global content strategy.

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