Word of the Week – Filotimo

Word of the Week XTM International

Word of the Week – Filotimo

Five years ago, Juan Manuel Santos, the President of Colombia, was awarded the Nobel Peace Prize for his efforts to bring his country’s Civil War to an end. Many people were equally moved by the work of a group of Greek women who were nominated for the 2016 Peace Prize but didn’t win.

Aimilia Kamvisi, Efstratia Mavrapidou and Maritsa Mavrapidou were natives of the island of Lesbos. Each day they travelled to the coast to offer their support to refugees who had made their way to Greece by boat. At a time when their own communities were stricken by economic recession, they reached out with an open hand to people who had even less. Maritsa and Aimilia were both 86 years old at the time, and Efstratia was 90. They were bemused by the acclaim they received. In their minds, they were doing what anyone would have done. They were living up to the best traditions of filotimo.

The literal translation of this word is “love of honour” but that definition doesn’t come close to giving it full expression. If you ask ten native Greek speakers for their definition, you might get ten different answers. What they will agree on is that filotimo stands for qualities to be admired. It encompasses generosity, love and respect for family, compassion for strangers and the will to make a positive contribution to the wider world. It’s a way of doing better. It’s a way of life.

Those of us who are lucky enough to have experienced the warmth of Greek hospitality will have gained an inkling into this, and will understand why there is no direct translation of the word. It’s simply too wide-ranging a concept to fit into a small linguistic box.

And of course, some things should remain untranslatable. At XTM International, we see localization as something far more than reproduction of words on a page. Sometimes creative language needs to be completely repurposed and sometimes visual and audio triggers need to be preserved unchanged. We enable the course of action that preserves the client’s message in sense and spirit. XTM Cloud 12.8, the Symphony Release, underlined this commitment. Enhanced Filter templates for Excel and MultiExcel files enable users to hide untranslatable content using regular expressions. XTM Administrators can create custom configurations for any number of files in just a few clicks, and users with a liking for Unicode emoticons will find that these items are now treated as untranslatable words during bilingual term extraction and TM alignment. Whatever language or media a client chooses to communicate their message, XTM Cloud is the translation management system that will convey it most clearly and persuasively.

We’re not sure which emoticon would best represent filotimo. Perhaps a heart in the colours of the Greek flag? No single English language word can do it justice, or do justice to the character of people who offer friendship and support, day after day, to complete strangers. When Maritsa Mavrapidou passed away two years ago she left a legacy as rich as any Nobel Prize winner. She reminded us that some things need no translation. The honour a person brings to themselves and their community in demonstrating filotimo is infinitely more important than the need to define it.